Conference gives Starmer chance to present his 'normal' partypublished at 08:39 British Summer Time 25 September 2022
Laura Kuenssberg
Presenter, Sunday with Laura Kuenssberg
Party conferences are carnivals for the politically obsessed. Those of us whose jobs or passions lead us to follow every twist and turn of politics don't need persuading of their importance.
But the conferences do matter, I promise, for several reasons.
Conferences give the party leaders a huge platform to show who they are and what they are about.
The pressure is always on for them to inspire, rather than disappoint.
So these events are crucial, and that's why for the next few weeks we'll be talking to the party leaders on our show - starting this week in Liverpool with Labour's Sir Keir Starmer.
What we'll hear at conference this week will, as ever, be carefully designed and carefully choreographed.
The task according to one Labour insider is to show the party is "normal". They want voters to think "ooh that sounds like a good idea" when they hear Labour politicians.
But is "normal" enough? There will be promises of radical ideas but Sir Keir's challenge is to present a clear plan that can soothe public nerves and get the economy growing.