Radio station rebrand ahead of City of Culture 2021published at 10:59 Greenwich Mean Time 20 January 2020
BBC local radio station BBC Coventry and Warwickshire is to be rebranded as BBC CWR, a return to its original name.
The changes will take effect in early spring this year along with a change in the presenter schedule.
Current breakfast show host Trish Adudu will host a new weekday programme The Cov Show focusing on the city ahead of its year as UK City of Culture.
Phil Upton will move to breakfast which will now run from 06:30 until 10:00 weekdays.
Editor Gareth Roberts says: “These exciting changes will give BBC CWR a fresh sound as we prepare for an important year - Trish and Phil are two of Cov’s best loved radio personalities and their new programmes will give listeners a front row seat for Coventry’s big moment as UK City of Culture”