Referendum appeal to 'mushy middle'published at 08:27 Greenwich Mean Time 2 February 2016
Laura Kuenssberg
BBC political editor
The BBC's Laura Kuenssberg says one of the big tasks the PM faces in the coming weeks and months is winning over "his own side", with many Conservatives bound to be dissatisfied that the concessions he has secured don't go far enough. Looking further forward, she says the key to winning the referendum is appealing to the undecideds or the "mushy middle", the 20% or so of people who don't have strong feelings about the UK's relationship with the EU either way and have yet to make their mind up.