Jersey Zoo name change cost 'a few thousand pounds'published at 10:17 British Summer Time 4 April 2017
Chris Stone
BBC Radio Jersey
Jersey Zoo's latest change of name from Durrell Wildlife Park has cost "a few thousand pounds", the Durrell Wildlife Conservation Trust has said.
The site has changed its name twice in recent years, but has now returned to the name given to it by its founder, Gerald Durrell, so there is less confusion to tourists.
Quote MessageI can't give you an exact figure but, a few thousand pounds. But that's just part of our budget anyway for doing signing. This isn't extra cost to us, it's just part of our normal marketing budget. We have to refresh signs anyway which we do around the island and in the zoo itself.
Mark Brayshaw, Head of Animal Collection