Young people urged to consider care jobs in Cornwall

The Proud to Care Cornwall campaign is aimed at young people, due to "many of the current workforce nearing retirement"

Young people in Cornwall are being urged to consider a career in care to address a "critical need" in the sector.

Cornwall Council has launched its 'Proud to Care Cornwall' campaign due to "many of the current workforce nearing retirement".

The council said only 8% of the workforce was currently under 25, and more than 25% were 55 or older.

Councillor Andy Virr, said he wanted to "challenge misconceptions".

Mr Virr, the council's cabinet member for adult social care and health, said: "To secure the future workforce and ensure everyone receives the care they need, we must attract and retain more young people in the sector.

"We're keen to challenge any misconceptions people might have about working in care."

"There are great career opportunities with the ability to progress in your career path and lots of options to learn as you earn, as well as a sense that you're really making a difference to people's lives," Mr Virr said.

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