Wooing BME ethnic vote and winning Croydon voters
There is only 10 months to the 2015 general election with current polls predicting a close result, and politicians fighting for every vote.
But all political parties need to do more to woo ethnic minority - known as BME (black and ethnic minority persons) - voters says Trevor Phillips, a former chair of the Equality and Human Rights Commission.
In a Daily Politics film from south London, Eleanor Garnier spoke to Croydon BME Forum chief executive Nero Ughwujabo and Prof Richard Webber from King's College London.
Ethnic minority voters debate: Paul Uppal and Seema Malhotra
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