Influencers promoting visits to lavender fields

The impact of social media influencers has seen an increase in visitors to lavender fields in Gloucestershire.

The team at Cotswold Lavender, near Snowshill, believe a 42% increase in ticket sales is because of promotion on social media across the world.

Director Hannah Webb believes the calm nature of the environment at Cotswold Lavender is appealing to influencers - without things like 'selfie stations' and artificial backgrounds.

Video journalist: Maddie Simpson