Super Bowl 50: The surreal world of 'media night'
BBC Sport takes a look at the Super Bowl's 'media night', the surreal opportunity for reporters to interview players and coaches as well as Miss Universe winners and even a leprechaun or two.
This is where the build-up steps up a notch before Sunday's NFL showpiece in San Jose between the Denver Broncos and the Carolina Panthers.
Watch Super Bowl 50, Sunday 7 February, from 22:50 GMT on BBC Two and the BBC Sport website & app.