Rebranding Cardiff Blues as Cardiff Rugby 'is what fans want' says CEO

Cardiff Blues chief executive Richard Holland believes the vast majority of supporters will back the move to rebrand the organisation to Cardiff Rugby for the 2021-22 season.

The move will officially kick in on 1 August, 2021 and will cause controversy in parts of the region who have previously struggled to identify with the team as it is based in the Welsh capital.

Holland admits a "small minority" may not agree with the decision but believes it was the right choice for what he calls a "club with regional responsibilities".