'If I didn't want to win titles, I would be at home playing golf'published at 12:26 GMT
Tyrone Smith
BBC Sport Scotland Senior Reporter
Image source, SNSNew sporting director Lutz Pfannenstiel says if he didn't want to win silverware with Aberdeen he "would be at home playing golf".
The 52-year-old German took up his new job earlier this month and is already aiming high.
"If I didn't want to win titles I wouldn't be here, I would be at home playing golf. So I think it is very important to aim for the highest possible," said Pfannenstiel.
"I strongly believe if you aim for the smaller thing it is easy to reach and you can clap yourself on the shoulder. But I don't think that is what I am made of, I want to aim for the highest possible and if you overachieve then it is something you can be proud of.
"Aberdeen is one of the biggest clubs, one of the clubs with the biggest traditions in European football, because when I was a boy it was one of the clubs everybody looked at and I think not many teams in the world actually have that."
Pfannenstiel has made the move to Aberdeen after leaving the role of sporting director at MLS club St Louis City in the summer.
Turning Pittodrie into an intimidating fortress is among the many things he hopes to help achieve.
He said: "I think very clearly put the work in, challenge everything you can, try to create your own identity and I want Aberdeen again to be one of those places if you come here you should be worried and scared."
Recruitment is one of the areas Pfannenstiel will be heavily involved in.
Given that, and Aberdeen's sluggish start to the campaign, is it likely to be a busy January transfer window for the Dons?
He said: "Not that busy. I think if you are too busy in the winter you can do more damage than positives because there are games going, you have no pre-season and you are basically jumping from one game to the next so I think you need to be careful to change too much.
"There can be adjustments made if that is what you believe needs to be fixed but just to change players left, right and centre now because there is a new sporting director here, that won't happen.
"If you want to have bigger moves, or bigger changes, that is something usually always for the summer window."






















