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'A love affair began in November 1994' - fan storiespublished at 16:30 BST 6 August
16:30 BST 6 August
This week, we are asking you to share your stories and photos for why you fell in love with Brighton.
Here is a selection of your submissions:
Matt: The love affair began in November 1994, as I first stood in the North Stand for Reading at home. I remember we lost 1-0 when Nicky Rust was chipped in the far corner! The result was not important as I got swayed around in the stand and enjoyed the chants and that was it - the Albion for life. To this day, home and away, it is engrained into my life! Roll on Fulham.
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Rob: Been a Brighton fan for 45 years or so, and am loving now how so many youngsters have Brighton shirts. It wasn't like that back in the day. Here is a photo of me at the Silver Jubilee in my fancy dress as a seagull!
Terry: My dad used to work at Clark's bakery across the road from the Goldstone. I was 10 when he took me to my first match in 1971 and we won. I was hooked and have followed the Albion ever since.
Best players ever have been Peter Ward, Mark Lawrenson and Brian Horton. They would still hold their own in today's team. Watched Teddy Maybank and Robert Codners' debuts but the less said about them, the better. More success to come!
Hamberg returns to Brighton as U18s head coachpublished at 15:03 BST 6 August
15:03 BST 6 August
Image source, Getty Images
Brighton have confirmed the return of Bjorn Hamberg to the club as under-18s head coach.
The 40-year-old Swede previously served as a first-team coach under Graham Potter during his time at the Amex, before following Potter to Chelsea and later taking up an assistant head coach role at Dutch side Feyenoord.
Hamberg now rejoins the Seagulls in a key role within the academy set-up to help guide the next generation of talent through a crucial stage in their development.
Academy manager Ian Buckman said, "We are absolutely delighted to welcome Bjorn back to the club. He is a popular figure with players and staff who aligns with our vision and values for the development of our young players.
"Bjorn brings outstanding knowledge and experience having worked at Premier League and Champions League level, and he will undoubtedly impact our scholars through this key period of their development."
Brighton 'do the right thing in the right way'published at 12:40 BST 6 August
12:40 BST 6 August
Johnny Cantor BBC Radio Sussex reporter
Image source, Getty Images
To the majority of supporters, quite rightly what happens out on the pitch is the most important part of following a football team - the elation and the agony.
Sometimes, however, what happens when a group of people come together in an hour of need gives us an insight into the fabric of an organisation.
Saturday, 22 August 2015 was a day, unfortunately, I will never forget.
As I prepared to broadcast the Seagulls' game against Blackburn Rovers I could never have imagined what would unfold. It was certainly the most challenging of my broadcasting career.
That afternoon, 11 people were killed when a Hunter jet crashed into the A27. Among the victims was Matt Grimstone, who had worked for the club since he was 16, going back to the Withdean years. Another, Jacob Schilt, who was a fan and featured in the club's charity team, was travelling with Matt on their way to play for Worthing United in a local game.
The club immediately turned its training ground into a hub for the emergency services due to the proximity of the centre to the crash site. Support was given to those on the frontline dealing with the immediate aftermath of the crash. Professional councillors were made available to players and all staff to help deal with a very difficult situation.
Following that, tributes and dedications were made across Sussex but the way Brighton, led by Tony Bloom and Paul Barber, provided support for everyone internally and externally epitomises the way it prioritises its role within the community.
Brighton did the same during lockdown, allowing the stadium to be used as a vaccination centre.
There are countless examples of how they always focus on communication and perspective.
Excitement is building before the club's ninth season in the Premier League, but the 10th anniversary of Shoreham is also just a few weeks away. When the day comes, I am sure we will all take a moment to reflect.
One thing is for sure, the club will do the right thing, in the right way.
Who does Opta's Supercomputer predict to challenge for Europe?published at 11:57 BST 6 August
11:57 BST 6 August
Opta's Supercomputer has once again predicted the upcoming 2025-26 Premier League season by using a model to simulate every match 10,000 times.
Image source, Opta
It is not yet clear if the team that finishes fifth in this season's Premier League will secure a Champions League spot again as that outcome depends on how representatives performance in Europe this season.
Therefore, based on needing a top-four finish to reach the Champions League and fifth getting the Europa League, Liverpool, Arsenal, Manchester City and Chelsea are favourites again, but there is still plenty of hope for others.
Aston Villa agonisingly missed out on Champions League qualification on the final day, but in almost a third of simulations they do force their way into a top-four spot this time around.
Newcastle's focus may be on trying to keep star striker Alexander Isak, but currently the Supercomputer predicts the Magpies to finish sixth most often, and a top-four finish in 29.9% of simulations.
Meanwhile, after Crystal Palace's strong end to last season brought a first major trophy, the Eagles are given more than a one-in-five chance of a top-four finish. They manage that achievement in 21.6% of sims, ahead of rivals Brighton (16.8%).
In their second season under Fabian Hurzeler, Brighton are predicted an eight-placed finish in the majority of sims.
The Supercomputer ranks Bournemouth (10.1%) and Nottingham Forest (8.9%) as outside shouts for European football this season.
Perhaps surprisingly, Brentford are predicted to have a strong season despite losing Thomas Frank and key players Bryan Mbuemo and Christian Norgaard - with Yoanne Wissa also looking likely to exit.
If as many as seven or eight Premier League clubs can qualify for Europe next season, the door could be open for a surprise team to sneak in.
Brighton bring in new set-piece coachpublished at 19:18 BST 5 August
19:18 BST 5 August
Image source, Getty Images
Brighton have appointed Yannick Euvrard as set-piece coach in Fabian Hurzeler's backroom team.
The 39-year-old has spent the past two years at Anderlecht, working on set-plays as part of the Belgian side's data analysis and performance team.
Hurzeler has said he is "delighted" with the addition, with technical director David Weir adding: "
Hurzeler said "We are delighted to welcome Yannick as part of the coaching team, and he will work with the team on defensive and offensive set-pieces."
Technical director David Weir added, "Yannick has built up an excellent reputation in Belgium and we are pleased to bring in his expertise in an area that continues to be game-changing at our level."
Euvrard, a right-back in hisplaying days, started his coaching career with the Belgium national team and was part of their staff at Euro 2020 and the 2022 World Cup.
🎧 Seagulls under the radarpublished at 17:58 BST 5 August
17:58 BST 5 August
A new episode of BBC Radio Sussex's Albion Unlimited podcast has dropped on BBC Sounds.
This week, Johnny Cantor and former Brighton player Warren Aspinall discuss what was learned from the 2-2 draw with Southampton 2-2 draw and the club's decision to spend time in Spain during pre-season rather than at a potentially more lucrative tournament.
'Something I will always treasure' - fan storiespublished at 15:58 BST 5 August
15:58 BST 5 August
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Brett: I first watched Brighton in the 1963-64 season, on the "chicken run", at the Goldstone Ground. My first professional game and my team forever.
What excites me is the maverick who gets you out of your seat and when possession-based football takes a rest for a split second and something magical happens.
The epitome of a maverick in Brighton colours is Julio Enciso and his goal of the season in 2022-23 against Man City was such a moment.
Another maverick from an entirely different era was Brian Bromley and the above letter from manager Pat Saward in 1972 is something I will always treasure.
Brighton Boy: Ever since I first laid eyes on Kaoru Mitoma swiftly weaving in and out of helpless defenders, I loved Brighton. My first live game was against Everton in 2022. We were fighting for Europe that season, but we lost by a harsh score - 5-1. Although I had witnessed a great loss, I came out of Amex Stadium with a new spark of love for the team. I'd been watching the Albion for a bit, but that moment was when I knew…..Albion was the team for me.
Giles: I have been supporting the Seagulls for 50 years. I used to hear the roar from the Goldstone from my dormitory window. Peter Ward was my first hero but there have been many more including Bobby Zamora and Kaoru Mitoma.
I love going to see them play with my two sons and want to hear one of my son Joe's songs played at the Amex. I think they have a great squad and without European distraction they could do well this season. A little more consistency and they could be top six and winners of a cup. Seagulls!
Football provides 'connections' in 'increasingly lonely' worldpublished at 11:49 BST 5 August
11:49 BST 5 August
Nicola Pearson BBC Sport journalist
Image source, Getty Images
'Why did you fall in love with your club?'
This week, we have asked hundreds of football fans across the world that very question and got hundreds of different answers.
Yes, the themes might be similar - born near a ground; family supported the team; watched a certain player - but the individual story will be unique to each supporter.
The relationship between a fan and their club should not be underestimated, with people ploughing uncountable amounts of money, time and emotional energy into their support for their team.
But what is that makes us love our clubs the way we do?
"A lot of it comes down to our identity," researcher and co-writer of the Routledge Handbook of Sport Fans and Fandom Danielle Sarver Coombs told BBC Sport.
"We become part of this group that means so much to us. It becomes a way to find a community that you're a part of and to find a group of people that, no matter where you are, you could find a pub with other fans of your team. You have that kinship.
"In a world that's increasingly quite lonely, this provides one of the ways that we can have connections so we can have the feeling that we're part of something bigger."
Connection and identity plays a big role in someone's love for their club - particularly when it is a family link.
Many fans talk of being born into who they support - that the connection is so strong there was no other team they could, or would, have chosen.
"The great thing with football is that there's such a strong heritage component to it," Sarver Coombs said. "Often, your grandfather, father, mother or whomever was a fan of the team, so it's part of your family's tradition.
"It's handed down from generation to generation."
The uniqueness of football fandom is something researchers are increasingly investigating.
An article, external published earlier this year in psychology journal Frontiers discusses how football fans often follow follow teams with 'significant attachment and commitment, sometimes to the bewilderment of those outside of the game'.
"With football clubs, you have decades of tradition that you can tap into and it's going to keep coming," Sarver Coombs added.
"Players come and go, managers come and go, shirts change, badges change, but the club itself - the heart and soul of it remains constant. You always have that piece that you're tied to, so the longevity of clubs is a really important part.
"But also, that constant in-person opportunity to be present in a community space really sets football apart from other passions that may be transient or do not have that constant engagement."
'They really believe in Hurzeler'published at 08:14 BST 5 August
08:14 BST 5 August
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On the latest episode of BBC Radio 5 Live's Monday Night Club, the panel discuss Brighton's footballing model.
The Seagulls have kept their friendlies low key this summer and The i Paper's Daniel Story thinks that was Fabian Hurzeler's idea.
Storey said: "I sat down [at Brighton] behind the scenes last season and you find yourself agreeing with them even if you go in with a cynical eye or looking for a weakness - you come out trusting in them."
'My dad took me to my first game in 1980 - a lifer ever since!' Fan storiespublished at 11:34 BST 4 August
11:34 BST 4 August
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Richard: My Dad took me to my first home game in April 1980 against Wolves. We won 3-0. A lifer ever since.
My best photo and moment comes from away at Hereford in the last game of the season 1997 with Dick Knight. Dick still remembers my Portslade Union Jack flag wrapped around him.
My funniest moment was running on the pitch for a pre-season friendly against Aldershot, I think in 1986. Eric Young signed my paper programme and let me take a shot at Perry Digweed. I sent it over the bar but I was the talk of all my mates for months after.
We know the relationship between a football fan and their club is a special one so, as we gear up for the new season, we asked you to share why you fell in love with Brighton and some of your favourite moments supporting them.
Alan: Started when I was seven at the old Goldstone Ground. My dad took me there. I remember players like Flash Gordon, Des Tennant, Glen Wilson, Jimmy Langley and Jimmy Leadbetter. I am now 86 and still support the club through thick and thin.
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Andy: It began when Kaoru Mitoma joined. My Japanese wife took an interest in BHA. I love football but had never followed a Premier League club. After our first visit to Amex Stadium (1-0 defeat by Fulham) my wife was hooked. Now she knows more about the team than me!
The best game we've seen was last season's 3-2 win over West Ham. A goal down with a few seconds to play and the Seagulls turned it around with a stunning winner from Carlos Baleba. Graham Potter beaten in a game he surely thought he'd won and the home fans players going berserk!
Albion secure Shaw signingpublished at 15:12 BST 2 August
15:12 BST 2 August
Image source, Getty Images
Brighton have secured the signing of teenage midfielder Kofi Shaw from Bristol Rovers.
The 18-year-old, who started his career at West Bromwich Albion before joining Bristol Rovers in 2023, will move the Seagulls' under-21 side under Shannon Ruth.
Ruth said: "We're really pleased Kofi is joining us. He's an exciting talent who already has good experience of men's football after breaking into the Bristol Rovers team in the second half of last season. He has lots of potential and we're looking forward to working with him and helping his development."
During a loan spell with Yeovil last season, Shaw scored twice for the club and became the second youngest scorer in Yeovil's history.
Milner changes shirt number to 'pay tribute' to Jotapublished at 18:49 BST 1 August
18:49 BST 1 August
Image source, Getty Images
Brighton midfielder James Milner says he will wear the number 20 shirt for the 2025-26 season as a "mark of respect" to former Liverpool team-mate Diogo Jota, who died in a car crash last month.
Milner played alongside Jota for three seasons between 2020 and 2023 before leaving Anfield to join Brighton. The 39-year-old also travelled to Portugal for the funeral of Jota and his brother Andre Silva at the start of July.
Liverpool have retired the number 20 shirt worn by Jota in his five seasons at the club but Milner has opted to take the vacant shirt number at Brighton, after team-mate Carlos Baleba decided to switch numbers for the upcoming season.
Speaking to MyAlbion TV, external about his decision, Milner said: "Once I heard Carlos [Baleba] was looking to change his number and 20 was available, I wanted to do it as a mark of respect and to obviously pay tribute to Diogo Jota.
"He was an amazing player, who I was fortunate to play with, and he was a great friend as well.
"It will be a great honour to wear his number in the Premier League this year."
Gossip: Serie A clubs in for O'Rileypublished at 07:44 BST 1 August
07:44 BST 1 August
Juventus have joined Atalanta, Napoli and Roma in showing an interest in Brighton's 24-year-old Denmark international midfielder Matt O'Riley. (Sky Sports Italia), external
Send your pictures and stories of why you love Brightonpublished at 16:32 BST 31 July
16:32 BST 31 July
Image source, Matt
On Monday, we asked you to tell us why you fell in love with Brighton and some of your favourite moments supporting them.
You have already been getting in touch with your photos and stories and here is just a taste from Matt:
"The photo is the oldest ticket I have, but not my first game. I remember my dad taking me to a night game in around 1986-87 season when I was eight or nine. The fog had rolled in, and the game would have been called nowadays as we could barely see past the 18-yard box from the South Stand.
"As the ball was hoofed forward into the mist, the stand would fall silent as, blind to the action at the other end, we would patiently wait for 'ooohs', groans and eventually a cheer from the North Stand.
"I don't remember the score, just the ridiculous evening of anticipation, comradely and celebration. I was hooked."
Join the conversation and send your best photos about why you love the Seagulls.
Your first visit to the stadium? A special kit? An amazing away trip?
Gossip: Sarmiento wants Brighton exitpublished at 07:49 BST 28 July
07:49 BST 28 July
Ecuador winger Jeremy Sarmiento, 23, is ready to leave Brighton this summer and attracting interest from South America, but wants to remain in Europe. (Athletic - subscription required), external
Meanwhile, Toulouse have opened talks with Brighton over 19-year-old Malian midfielder Malick Yalcouye. (Fabrizio Romano), external
He made 14 appearances across all competitions last campaign after struggling with hamstring and thigh issues during the season.
"Adam suffered a knee ligament injury during training last week, and he will undergo surgery in the coming weeks," Hurzeler told club media.
"Unfortunately, it was a case of very bad luck. It's a blow to Adam, after he'd come back in great shape for the new season.
"It's also a blow for us, as he has been an important player for us; he is a big character and a leader within the squad.
"We'll work with him over the months ahead to make sure he gets the best possible care and rehabilitation to get him back to full fitness as quickly as possible.
"It's too early to put a timescale on his recovery period, but it's fair to say he will miss a large part of the season."
The German was speaking after the side's behind-closed-doors friendly against Coventry on Saturday, where they won 2-0 to keep up their 100% record in pre-season so far.