Should Ipswich strive for more than just survival?
Ipswich Town are preparing for their first season in the Premier League for more than two decades but, even before a ball is kicked, pundits and bookmakers are predicting a swift return to the Championship.
But is staying up the bare minimum for Kieran McKenna's side or should they aim higher?
Martin Lambert from the Talking Town podcast tells The Football News Show that while survival would constitute a successful season, they should stay true to the philosophy that saw them promoted.