McGuigan determined to nurture women's rugby in Scotlandpublished at 19:28 3 April
Thomas Duncan
BBC Sport Scotland
Scottish Rugby must "continue to invest" if the women's game is to keep improving, chairman John McGuigan says.
Scotland's women have steadily improved since handing out full-time professional contracts for the first time in 2022, and had won seven matches in a row before last weekend's loss to France in the Women's Six Nations.
McGuigan insists that development can continue, but only if the women's game is funded properly.
“The key for us in the short term is how we excite more sponsorship into the women’s game," he said.
"You can argue that the women’s game is more attractive to sponsors than the men’s game to some degree in terms of the values and what it represents.
“It’s incumbent on us to find the money to allow the women’s game to grow. We certainly should not follow the path of the men’s game - that has developed over a long period - we should look at the women’s game as a unique product in its own right and how best to nurture that.
“I think we’ve made strides in the Scottish women’s game, but nobody else is standing still.
“We need to continue to invest. The task that I have, the board, the the chief exec, will be finding the sponsorship for a period of time, because the crowds are not going to offset the costs, so we can ensure we make the level of investment that we should.
“The thing I really enjoyed [against France] was the players didn’t come into the changing room for about an hour afterwards because they were standing talking to the crowds and signing autographs.
“I think we could do a lot more in the story of ‘How did I get here?’ We’ve started to do that with the men’s game through Netflix and things: we’ve got a bigger opportunity to bring that to life on the women’s side much quicker.
"Start to explore who the people are that you see on the pitch on a day-to-day basis and create personalities who can connect with the audience in a way that the men’s game has taken a very long time to identify as important.
“And how do we cater for a different type of supporter? Maybe it’s the first time they’ve come to a rugby match, so how do you present it to them?
“We’re starting from a different place. We’ve learned a lot from the men’s game: how do you take the best of that but then align it to how you want the women’s game to evolve?”