Trimming the fat: Tech tips for start-ups at GeeknRolla

If anyone ought to know how to use technology to reduce a business's running costs, then it will be a technology start-up company.

BBC technology reporter Sharif Sakr caught up with a range of start-ups at the TechCrunch GeeknRolla event to find out how they trim the fat from their budgets.

Special report: The Technology of Business