Would you go Christmas shopping until midnight?
Several shops and shopping centres have announced that they will be open as late as midnight in the run up to Christmas.
Amongst them are Ann Summers, Boots, The Perfume Shop and Westfield, with early starters M&S opening from 5am.
Consumer expert Kate Hardcastle told BBC Radio 5 live's Wake Up to Money that the scheme is already proving "very, very popular."
"This is a movement in how we all live - shift workers but also a lot of freelance workers... are therefore looking for hours out of the norm to go and do their Christmas bits."