Chinese e-commerce eyes rapid growth
Online retailers in China are gearing up for what promises to be the most lucrative day of their year.
It's China's "Singles Day" - which started as an excuse for the country's young singles to spoil themselves and do a little online shopping.
But now it has turned into the world's biggest day for online retail.
ABR speaks to Goh Mui Fong, a partner at consultancy firm A.T. Kearney, about the rise in Chinese e-commerce.