Why competition is so tough in the global tea trade
In China, tea is a medicinal remedy.
In India - no conversation is complete without it. And in the UK - it's the answer to everything.
Tea is a global industry is worth around $38bn, and competition is tough.
The BBC's Asia Business Correspondent Karishma Vaswani spoke with Merrill J Fernando, founder of Sri Lanka's Dilmah Tea, to discover the secrets to their success.