Discovering 2015's must-have toys
The London Toy Fair has been running for 62 years, and is a chance for toy makers big and small to show off their products for the new year.
Retailers flock to the event to decide what they will be putting on their shelves and, they hope, into the hands of children.
The BBC visited the event to get a flavour of what was on offer - and found technology at the heart of it.
Video journalist: Dave Lee - @DaveLeeBBC, external