The artificial intelligence advert that writes itself

A London-based advertising agency is using artificial intelligence in a quest to see whether a computer can create the perfect advert.

The digital poster changes depending on its viewer's facial expression, using an algorithm to determine the font, image and layout.

BBC Click has revealed the technology bringing it to life and Nick Kwek looks at how it could change the creative process.

This is additional online-only content from Click

More at BBC.com/Click and @BBCClick.