Morrisons to create new milk brand to benefit farmers

Morrisons will sell a new milk brand which will see 10p paid per litre to farmers, the company says.

The move comes after farming industry leaders met bosses of the supermarket chain to discuss the price of milk.

The brand will be called "Milk for Farmers" and will cost an extra 10p, to be given to farmers within Arla, Britain's biggest milk co-operative.

Morrisons corporate services director Martyn Jones said: "We will be launching a milk brand that allows customers to pay a little more if they want to support farmers".