First organ donor adverts to show in Wales

Viewers of Coronation Street and Pobol y Cwm will be the first to see a TV campaign explaining the change in Wales' organ donor rules next year.

From December 2015, Wales will be the first UK nation to introduce a system where people will be presumed to have agreed for their organs to be donated.

The Welsh government hopes that a change in the law will increase transplant rates by 25%.

The adverts are to be broadcast during Monday evening's episodes of the soaps.

Roger Pinney reports