New Tate rate of £5 for 16 to 25-year-olds for exhibitionspublished at 17:40 British Summer Time 17 April 2018
The price to view exhibitions at the Tate - including the Tate St Ives (pictured) - is being cut to £5 for anyone aged 16 to 25.
The £5 exhibition tickets are part of a free membership scheme called Tate Collective.
Young people will also get discounts in Tate's cafes and shops, and can bring up to three friends to shows, each for £5.
It is part of a new move under way to try and get more young people to visit art galleries. Many are free to enter, but impose charges for specialist exhibitions.
Tate is also appointing a trustee dedicated to representing the views of young people.
Tate Director Maria Balshaw said: "We are acting on what 16 to 25-year-olds say they want so that we can make changes needed for future generations."
The government said it hoped other institutions will follow Tate's example.