Hull trial for new pedestrian crossingpublished at 16:34 British Summer Time 12 June 2020
Hull will trial a new style of pedestrian crossings to help reduce crashes in the city.
The city has some of the highest rates of pedestrian against vehicle incidents in the UK with 38 casualties per 100,000 people.
Now, almost £200,000 has been awarded to Hull City Council and Liverpool City Council as part of a joint partnership to look at ways of reducing the crash rate.
The people who have designed them say they will look a bit like a red carpet a to make people notice them and see that they're the quickest and safest way to cross.
The two-year project is a trial to see if people are persuaded to use the crossing and is delivered with behavioural science company So-Mo and data company Agilysis.
Councillor Anita Harrison, from Hull City Council, said: "We hope that this targeted intervention will help to support some of our most vulnerable road users and improve overall road safety, in order to have an impact on achieving low levels of casualty reduction that are long lasting.