Sports Direct 'more innovative than Apple'published at 10:52 British Summer Time 28 June 2018
Sports Direct has been ranked above Apple for innovation in retail.
The Internationalisation Retail Index, produced by Loqate along with Planet Retail RNG and Retail Week Connect, places the sportswear company fourth in the world - one spot higher than Apple.
The Shirebrook-based firm was so excited it decided to trumpet it with a stock exchange announcement, external today.
However, it's not entirely clear why the purveyor of trainers and tracksuits merits this honour.

Michael Murray, Sports Direct's head of elevation (which is nothing to do with lifts, apparently) says the honour shows "our elevation strategy, along with our approach to innovative initiatives, is continuing to gain traction".