Norwich City stand gets new sponsorpublished at 14:34 British Summer Time 11 May 2017
Chris Goreham
BBC Radio Norfolk sport
The Norwich and Peterborough Stand at Carrow Road is to be renamed as the Regency Security Services Stand from next season.
Norwich City has announced a new partnership with the security firm, which is based in the city.
Regency is supplying security staff for the Take That concerts at the ground in June.
The deal has been described as a "substantial long-term partnership" by the club.
Club director Tom Smith said: "As a self-funding club it's vitally important that we have these long-term deals in place to give the football side of the business the support it needs."