Complaints over 'only British owned pound shop' signpublished at 10:38 British Summer Time 13 October 2016
A business has introduced a sign calling itself "the only British owned pound shop in Ipswich".
The blackboard is outside The £ Shop on Westgate Street and has been the subject of two complaints by passersby, the BBC has been told.
The business is near to an area that is heavily populated by European-run shops and restaurants.
Other pound shops in Ipswich include Poundworld and Poundland.
We've asked The £ Shop for a comment on the complaints.