Example signs US record deal with Universal

Example has signed a record deal in the USA.

The British singer has signed with Mercury and Universal in a deal which will see him try to break the American music market.

Example said: "It was important to me to sign with someone who understands not only my ambitions but also the way I work.

"I want to do it on my own terms, I enjoy a good challenge and can't wait to get started."

David Massey, the president of Mercury Records U.S. said: "Everyone here is very excited to be working with Example, a world class songwriter and performer who is now a leading force in the live arena."

Massey described Example as "a true modern day rock star who is at the forefront of the new wave of exciting electronic music exploding here in the U.S."

Example, whose real name is Elliot Gleave, is currently signed to Ministry of Sound (MoS) in the UK.

David Dollimore, the managing director of MoS, said: "The US market is primed for an electronic artist like Example, he is the real deal, a rock star making hit songs and exciting, cutting edge dance music.

"He is the only artist making dance tunes with huge choruses, think a hybrid between Skrillex and Coldplay," Dollimore added.

Example is nominated for best British single for Changed The Way You Kiss Me at this year's BRIT Awards.

The 29-year-old topped the UK album chart last year with Playing In The Shadows.

Gleave is currently working on his fourth album and is headlining a UK arena tour in April.