Chanel show brings estimated £8m boost to Manchester

Chanel's Métiers d'Art event saw Manchester's Northern Quarter transformed into a catwalk

A Chanel fashion show in Greater Manchester may have generated £8m for the area, analysis suggests.

Chanel's Métiers d'Art event saw Thomas Street in Manchester's Northern Quarter transformed into a catwalk.

Stars including Kristen Stewart, Hugh Grant and Tilda Swinton were spotted in the audience on 7 December.

The event also generated national and international media coverage worth an estimated £100m, Manchester City Council said.

Stars including Kristen Stewart, Hugh Grant and Tilda Swinton were spotted in the audience

The £8m figure, calculated by Marketing Manchester, is based on the direct impact of the 600 guests and staff at the show who stayed in city hotels and their spending while they were in the city and other production-related expenditure, including venue hire.

The council said the event was delivered at no cost to the public, with Chanel meeting associated costs such as additional cleaning and road closures, as well as recompensing the businesses directly affected.

The council said the event was delivered at no cost to the public

Council leader Bev Craig said events like the Chanel show "help cement Manchester's reputation on a global stage".

"The Chanel event is one of the highlights in the global fashion calendar and the choice of Manchester as the host city received international acclaim," Ms Craig said.

"But for us it was never about the glitz and glamour.

"Events such as this help cement Manchester's reputation on a global stage and come with both direct benefits, through the money spent within our economy while they are here but also indirect benefits by showcasing the city and helping to capture investment, jobs, visitors and attention, all of which open up opportunities for Manchester residents and communities."

600 guests and staff from the show stayed in city hotels

Manchester City Council said hosting the event also generated wider social benefits.

Fifty Manchester Met fashion students, from first years to masters students, gained priceless experience as they were hand-picked for professional backstage roles including dressing models, organising collections and supporting rehearsals.