Wolverhampton Wanderers

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Wolves have said there will no longer be price rises to season tickets for under-14s for the 2024-25 season, following a "productive meeting" with the club's fan advisory board on Tuesday.

There was outcry among supporters when significant rises to season ticket prices were announced last month, with almost 15,000 people signing a petition asking the club to reconsider.

Wolves have also guaranteed that there will be a price freeze on adult season tickets for the 2025-26 season, and that the "pricing strategy and structure of junior season tickets" will also be reviewed before that campaign.

The club said:, external "Wolves deeply value the feedback from our supporters and the role the Fan Advisory Board plays in representing their voices.

"We are committed to ensuring open communication and collaboration as we strive to achieve success on and off the pitch and we believe our dialogue reflects our dedication to maintaining a strong, competitive and united Wolves family.

"We thank the Fan Advisory Board for their time, energy and commitment to our discussions and look forward to our ongoing relationship, as we work with them closely to continue to represent the fans' voice in our club's future."

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We asked for your views on the news that ticket prices will be increased to help Wolves compete in the Premier League and whether it's acceptable for prices to increase if it helps improve the club's position.

Members of the Wolves 1877 Trust, a group which represents fans, are set to meet at 19:00 BST on Wednesday. Meanwhile a petition against the increases gained over 13,000 signatures last week.

Here are some of your responses on whether the hike was acceptable when consideration is given to the club's comments on revenue generation being so important in building a competitive team:

Shaun: Trying to benchmark against other clubs is all well and good but to do it properly means taking into account all relevant factors e.g. higher earnings in London and the fact that our temporary stand should be excluded from a calculation of average ticket price. Taking those two factors into account paints a very different picture - rethink required!

Mark: This cannot be justified. Wolverhampton is a working class City, by out-pricing fans - especially kids - and the disabled you are losing a massive fan base. The City will suffer as loyal fans who were there in the lower divisions going for a beer pre and post match will not be able to afford such huge price increases. I am not renewing my season ticket.

Simon: As a season ticket holder for over 20 years and a single parent, I was delighted last season that my three children were able to join me in my passion for Wolves. I was just able to pay £1000 that all four season tickets required. With the increase I’m going to struggle. Did they think about single parents? No. Increase it in stages. Give us time to plan.

John: My first game was in 1954 and after 70 years as a supporter your morals have forced me out. Not only obscene increases considering the cost of living but particularly for children. Boring football for three years and all good players sold.

Simon: My father and I can’t afford to renew our season tickets. I’ve been going since 1996 and my dad has been going since the 70’s. Let’s hope the fans show some solidarity and boycott the season tickets, or at least merchandise and food/drink from the ground. Which is also extortionate.

Laura: The club is the heartbeat of this City. Many fans already make sacrifices in order to afford their tickets but now the monthly direct debit on an adult season ticket would be more than my gas bill. The club are pricing out families and those on fixed incomes, such as disabled supporters. I can just about afford a new ticket but I won't buy one.

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Wolves claim ticket price increases are “crucial” to the club achieving its goals in the Premier League.

The club has faced criticism from supporters for price hikes in recent weeks. Fans spoke on BBC Radio WM’s Football Phone-In about 17% increases for some season tickets, while one junior category rose 176%. A prominent fan group called for a boycott of purchases.

In response, Wolves have pointed to a club review of prices across the Premier League which has allowed for comparisons to be made.

“This year, the review showed that our adult prices were lower than most, while junior prices were among the lowest in the league," the club wrote in a fan Q&A, external.

"To align more closely with comparable clubs, we decided to increase prices. The adjustment this season means that minimal increases, or even price freezes, will be possible in subsequent seasons.”

Wolves said the club “aimed to compare ourselves alongside clubs with similar stadium sizes and sporting achievements”.

The club added: “No club has an inherent right to be in the Premier League, but our consistent performance demonstrates that currently we belong among the top tier teams. Benchmarking ourselves amongst teams who have a similar recent sporting history reflects our commitment to maintaining and enhancing our competitiveness in the Premier League.

“As we enter our seventh consecutive season in the Premier League, our aim is to continue to compete at the highest level. This ticket revenue increase is a crucial step in achieving these goals and continuing to compete with our peers in the league.”

What do you think? Are price hikes to improve the club's competitive position acceptable? Tell us here, external

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Nick Mashiter
BBC Sport Football News Reporter

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Wolves are close to announcing online betting company DeBet as their new main sponsor.

The deal with the Vietnamese company is expected to be confirmed in the next few days, with Hwang Hee-chan and Mario Lemina already appearing on its website.

In April last year, Premier League clubs voted to voluntarily ban front-of-shirt sponsorship deals with betting companies from the 2026-27 season.

The Molineux club’s deal with former sponsors AstroPay, who had been on the front of shirts for two years, ended this summer.

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An open letter and a petition signed by more than 11,000 people has been sent to Wolves, to ask the club to reconsider season ticket price increases for the 2024-25 season.

The letter, signed by various fan groups and media channels, criticised an "extortionate increase for disabled and junior supporters" and urged the club "in the strongest possible terms to reconsider your approach and pricing strategy to protect this club for future generations".

Wolves supporter Alex Moore, from the Old Gold Pack, told BBC Radio WM: "We, like many fans, have been left truly shocked by the announcement that came out last week.

"It's left many in the fan base feeling disillusioned, frustrated and angry. It's going to cause a lot of people, in a cost-of-living crisis, to question whether or not they can renew or are they going to be faced with being priced out of a love, a passion and a community that has been constant all of their lives? It's been a saviour for a lot of people.

"This has led to us putting out a joint statement along with many other fan groups, with the aim of highlighting the strong objection to these increases by the fans. We really hope the club reconsiders its approach. This is about standing up for future generations of this club, the lifeblood of this club, and standing up for what is right."

When the prices were announced last week, Wolves chairman Jeff Shi said: "We do listen to fan feedback, and we understand that price increases are unpopular, but our aim is to ensure our prices are neither significantly higher nor lower than our peers.

"Our ticketing team has thoroughly researched and compared Wolves with other clubs, and I believe our pricing reflects a fair and reasonable balance based on our current position, past growth and future aspirations."

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We asked for your thoughts on season ticket price increases at Wolves. In recent days fan groups have raised frustrations, with some calling for a boycott of the tickets. Various sections of the ground have seen price changes, with some tickets up 17% and one category of under-14s tickets up 176% in price from £105 to £290.

"As chair of the trust, I want you to boycott it," Daniel Warren, from the Wolves 1877 Trust, told BBC Radio WM.

Here are some of your replies on the story:

Simon Asbury: I will not be renewing my season ticket. I hope the person who gets my seat will support them in the Championship. I live in Nottinghamshire and will in the future watch Mansfield Town.

Chris: This increase is obscene. They no longer care about passion, they only want money! The economy of Wolverhampton is far worse than that of London.

Jamie: Once in a while, you have to try and stop corporate greed. Premier League tourism is a new phenomenon allowing owners to increase season ticket prices knowing they can replace those who can't afford it with fair weather football fans. They don't support Wolves; they are there to see the Premier League. Today's announcement is so unjustified.

Nick: I actually think it’s not bad. Our tickets have hardly gone up over the last five years. The cost of living has affected clubs. It also might sort a problem at Wolves in how hard it is to get tickets because the same faces have kept a monopoly on them. Maybe now the rest of us can get them.

Tony Dixon: Scandalous price rise of 17% for me and my pension increase was 8%. Mine has doubled in the last three seasons. Supported and followed wolves for 65 years but I am not sure this can continue. So thanks Jeff Shi, you are achieving your aim to remove elderly support from the ground to attract younger supporters at a higher cost.

Ashleigh: My ticket has increased from £730 to £835, which in itself is ridiculous. The real blow though is that I plan on taking my kids when they're older as I live in East Manchester and would've loved my kids to support Wolves. However the children's price increases are abhorrent. They'll now likely grow up supporting Man City, and I can't blame them.

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Following the news that Wolves' have increased the prices of season tickets, Dave Azzopardi from the Talking Wolves' podcast told BBC Radio WM: "It's been a really disappointing few days to be associated with Wolverhampton Wanderers.

"It's really disappointing to see the football club do this - we saw the positive news about VAR and it looked like Wolves really cared about the fans. Now we've seen this, it's almost a total U-turn and a massive own goal from the club.

"The thing that disappoints me a lot about this is the price rises and the percentage increase in the children's and the disabled season tickets - Wolves are almost pricing out the next generation of fans, which is really disappointing for me to see.

"Families and parents will probably not be able to afford to take their children to Wolves games either now or in the future. The issue will come where they will support other teams."

He continued: "I understand that prices of everything have gone up but not at the rate Wolves are expecting fans to pay."

"Wolves have unnecessarily priced out a number of fans and unfortunately fans who have spent tens of thousands are now going to be forced to sit at home and listen to the radio, or watch the highlights after the matches have happened."

Wolves fans have now put together a petition page asking for change and Azzopardi said: "I really hope Wolves see this and hold their hands up and realise they've made a mistake and review these season ticket prices."

Listen to more debate on BBC Radio WM's Football Phone-In at 18:00 BST

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Wolves fan groups have released a joint statement to share their frustrations over a ticket price hike and have launched a petition in protest against the move.

The statement, issued by seven supporter organisations, says: "The recent announcement of the cost of season ticket prices for the 2024-25 season has sent shock-waves through the fanbase.

"Match going fans are the lifeblood of any football club, the very essence of what a football club is. These very fans are now left disillusioned, with feelings of frustration and anger at yesterday's announcement.

"We have seen the great work done by the club in the local community and more recently around mental health - something to be incredibly proud of. Meanwhile, Gary O'Neil and the players have helped to rebuild that special connection with the fans.

"Unfortunately, Thursday's announcement shows how detached the club's decision-makers are from the great work of the Wolves Foundation for our city and its people. We encourage those at the club to reconsider the approach to ticket prices before irreversible damage is done to the fanbase and the local community.

"It is not too late to reconsider and preserve the future of the club for the fans that helped get us where we are today. To preserve the very lifeblood of this famous old club.

"As fans, we remain loyal to our club through the good times and the bad. But since this announcement we've seen many people question the direction of where we are heading, and if they want to be a part of it anymore.

"Wolverhampton Wanderers FC has always been a pillar of the local community and surrounding areas. How much the club values that community is now very much in question.

"We strongly encourage the club to reconsider its approach."

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Wolves fans have spoken of being "appalled" and "let down" in light of season ticket price increases at Molineux.

On Thursday, the club published new prices for the 2024-25 campaign, with some sections of the ground subject to substantial rises.

BBC Radio WM presenter Daz Hale says the cost of his ticket has gone up 17%. Meanwhile, tickets for under-14s in the Billy Wright Upper have increased in price from £105 to £290, a rise of 176%.

The club were invited to comment on Hale's football phone-in on Thursday but declined.

On the Wolves website,, external owner Jeff Shi stressed commercial growth is "vital" for the club, adding: “We do listen to fan feedback, and we understand that price increases are unpopular, but our aim is to ensure our prices are neither significantly higher nor lower than our peers."

Supporter Ryan, from The Wolves Report podcast, said: "What a day. A sad day for Wolves supporters. It’s really hard to stomach for me, sitting in the North Bank with my elderly mother. A 17.6% rise from £625 to £735. These prices are just unrealistic. I cannot see how anybody can justify these prices.

"Between us, it looks like it will go up £240 to £250 for two season tickets. It’s not realistic or in touch with society or the state of the country.

"Crystal Palace finished 10th - a 0% increase. Aston Villa up 5% and they finished fourth with Champions League football. We finish 14th with no number nine all season and are asked to pay an extra 17.6%. And we are some of the lucky ones - some are paying an extra 40% depending on if their age range is going up.

"It is utterly disgusting what the club have done to the supporters."

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'I want you to boycott it'

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Daniel Warren from the Wolves 1877 Trust told the West Midlands Football Phone-In: "I’ve really struggled to comprehend what that ticketing increase has meant for me personally and loads of fans I talk to.

"For a lot of people they’ve been going 20 years and it has priced them out. They've said they aren’t doing it any more.

"I’m appalled. I don’t think the club have read the room.

"We looked as a trust at the benchmarking at all of the ticket prices. Wolves finished 13th for pricing, which is where we are in the league. This increase puts us way up in the top half.

"This is a regrettable position we have come to as a Trust. As the chair of the trust, I want you to boycott it. The only way they will listen is if there are empty seats in that stadium."

Listen to the West Midlands Football Phone-In here

Wolves centre-back Max Kilman is a target for West Ham as Julen Lopetegui plots a summer overhaul of the Hammers' squad. (Guardian), external

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