Jonathan Bradley BBC Sport NI Journalist at the Stade Chaban Delmas
Had they gone in at 21-14 behind at half time, you feel Ulster would have been buoyed.
The concede like they did, after having the ball with just 20 seconds of the half left, will feel like a hammer blow.
It's a credit to Ulster that they recovered from that start but you sense the hosts just moved up the gears again having been dragged back into a game.
Just a reminder that Bordeaux are being this clinical without Louis Bielle-Biarrey, who is getting a rest after his player of the tournament showing in the Six Nations.
Ian Humphreys Former Ulster fly-half Ian Humphreys on BBC Radio Ulster
After 20 minutes we were panicking, but they started playing really well after that. We thought 'here we go', but they scored right at the end. To have conceded that late is a blow.