Wales' tourism promotion 'must double,' report warns

Name: Wales' tourism promotion 'must double,' report warns
Uploaded: 2014-06-19T14:27:09.000Z
Duration: 1 min 29 s
Description: The amount spent on marketing Wales as a tourist destination should be "at least doubled" to improve the chances of attracting overseas visitors, says an industry expert.

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The amount spent on marketing Wales as a tourist destination should be "at least doubled" to improve the chances of attracting overseas visitors, says an industry expert.

Prof Annette Pritchard said Visit Wales is competing against others in the UK who are "far more resourced".

Visit Scotland spent £47.5m in 2013/14 on marketing and Visit Wales £7m.

The Welsh government says it is on target to exceed 10% tourism growth by 2020.

Jenny Rees reports.

Wales

19 June 2014