Could Humber Bridge be renamed?published at 16:00 British Summer Time 13 September 2018
The organisation which runs the Humber Bridge is considering selling naming rights to the landmark estuary crossing in a bid to help make money.
The Humber Bridge Board has released its strategic plan for the next three years and hopes to increase the amount it can make from advertising and tourism.
New sponsorship and naming rights deals are among the ideas being considered as part of the plan.
David Nolan, from Hessle Town Council, says he has no issue with the idea of renaming or sponsoring the bridge to raise money.
But he says East Yorkshire and Hull residents are still likely to call the Humber Bridge by its original name even if it is rebranded.
"I think people will still call it the Humber Bridge, whether it's the Wonga or Shopacheck or whatever. I don't think it will matter to residents," he says.