Opportunity to increase town centre's footfallpublished at 14:00 Greenwich Mean Time 22 November 2016
Businesses in Great Yarmouth will soon be able to apply for grants to improve their frontages as part of efforts by the borough council to boost the town centre, external.
With online shopping and out-of-town malls, town centres need to give people a reason to visit and spend money, says Cllr Barry Coleman.
"Improving shopfronts, and in some cases restoring their historic character, is a great way to do that," he said.
Town centre manager Jonathan Newman says the Shopfront Improvement Scheme is an opportunity for businesses "to upgrade and refresh... to attract additional footfall while enhancing the overall appeal of the town centre".