Andrew Sinclair
BBC Look East political correspondent

For true Liberal Democrat aficionados no visit to party conference is complete without a trip to the Lib Dem shop.

Here you can buy everything from rosettes to flags, cuddly toys to stationary... and mementoes of your favourite MP.

Fans of North Norfolk MP Norman Lamb are spoilt for choice. There are Norman Lamb key rings (85p), Norman Lamb bottle openers (£3.50) Norman Lamb letter openers (£2.50) and Norman Lamb fridge magnets (£1)

And for those on a budget you can always get a Norman Lamb badge for 55p. There's a choice of two pictures: Norman in 2005 and Norman in 2015.

"Norman Lamb is always one of our best sellers," says shop owner Craig Card.

"We brought 10 of his mugs with us along to conference this year and they all sold out on the first day."

Perhaps that explains why he got such a good reception when he addressed conference earlier today.

Six fire crews and several appliances are tackling a fire in a tower block in Norwich.

Emergency crews were called to Normandie Tower, on Rouen Road, at about 15:20.

The fire in a flat is thought to be under control.

Image source, Google

Resident Becci Atkinson has taken this photograph from her flat within Normandie Tower. We'll have more from her shortly.

Image source, Becci Atkinson

Independent Caister Lifeboat is using drones with lights and cameras to send images to the boat.

Philippa Taylor
BBC Local Live

If like me, you're not going to get a chance to see the Queen exhibition in Norwich this evening, here's a few of the photographs which will be on show:

Image source, Offbeat Lounge

Image source, Offbeat Lounge

Image source, Offbeat Lounge

Image source, Offbeat Lounge

An exhibition of "never before seen" images of Queen is going on show in Norwich this evening, before it hits the road for a 14-date tour.

Denis O'Regan, external, photographer and Queen's chosen man behind the lens will be in attendance for a ticket-holder-only Q&A session, at the Cooper BMW Showroom in Forest Way, Norwich, which is playing host to Queen: Princes of the Universe.

"Selecting the shots has been an evocative experience", he said. "It was a special time for me, and I'm reminded of the trust that Freddie, Brian, Roger and John placed in me."

The exhibition will feature on BBC Look East at 18:30 too.

Train operator Greater Anglia has responded to the earlier announcement of the two days on which members of the RMT union working for the company are planning to go on strike.

Train service delivery director Richard Dean said: "We are obviously disappointed with the announcement today.

"We’re keen to talk to the RMT to try and resolve the issues involved and to avert industrial action.

"In the event of industrial action going ahead on Tuesday 3 October and Thursday 5 October, we’d like to reassure customers that we have contingency plans in place and intend to run a full service.

"We value our conductors highly and we have guaranteed their jobs until the end of the franchise in October 2025.

"In fact, we will be recruiting additional conductors, as we are replacing all of our trains with brand new trains from 2019, which will enable us to run more services."

Get Inspired

Those are the words of sprint gold medallist Darren Campbell, who has been helping BBC Get Inspired in the search for the Sports Personality of the Year Unsung Hero for 2017.

Here's more from Darren...

The award recognises the amazing work that volunteers do in grassroots sport and fitness around the UK.

Last year, Marcellus Baz from Nottingham scooped the award for his work as a community boxing coach. Could it be someone from your region this year?

Jill Bennett
BBC Radio Norfolk

A man who has had six years of treatment in this country for a brain tumour, is using crowdfunding to raise money so he can go to a specialist clinic in Germany.

Mark Redhead, 42, from Grimston near King's Lynn has been told by doctors here that nothing more can be done to control it.

His wife Justyna, who set up the crowdfunding scheme, said: "We're just hoping it will work.

"They estimated it would cost 35,500 Euros (about £31,500) and we didn't have that kind of money."

Former Commonwealth judo champion and double Olympian Colin Oates tells BBC Radio Norfolk why he has retired from the sport.

Members of the Rail, Maritime and Transport (RMT) union at Greater Anglia will stage two 24-hour strikes in disputes over the role of guards and driver-only trains, on 3 and 5 October.

Mike Cash, RMT general secretary, said: "Greater Anglia have been given every opportunity to give a guarantee on the future role of the guard on their services.

"They have failed to do so and that left us with no alternative but to move to a ballot in the interests of rail safety.

"Our members voted by massive majorities for action but the company have ignored that and have failed to seize the opportunity to give us the very simple assurances on the future of the guards, and the guarantee of a second safety-critical member of staff on current services."

Sheffield United release a statement criticising the violence at Saturday's home game against Norwich City.

Michael Base collapsed at his home and was found in a diabetic coma when staff raised the alarm.

Support for tourism in Great Yarmouth is at an all-time low, according to the chair of the Maritime Festival, external.

Aileen Mobbs said: "The whole time I've been here we've had a tourism officer and department and that has been well supported and worked in great partnership.

"Now it looks like the partnership is falling apart because the borough council, in order to cut costs, are cutting tourism and as a seaside resort it seems nonsense."

UKIP group leader on Great Yarmouth Borough Council, Kay Grey, says cuts are on the table but not for tourism: "There's been nothing targeted against tourism as an individual area," she said.

"We are looking at making cuts wherever we can but nothing about tourism has been mentioned to me at the moment."

The council says it's committed to help grow visitor numbers and that it's not reduced funding or the number of staff committed to support tourism.

Norwich Evening News

Our final snapshot of the local papers today takes us to the back page of the Norwich Evening News, external:

Image source, Norwich Evening News

Norwich Evening News

Moving on to the Norwich Evening News, external, and here's their front page:

Image source, Norwich Evening News

Eastern Daily Press

Let's take a look at some of our local papers, and we'll start with the front page of the Eastern Daily Press, external:

Image source, Eastern Daily Press

Eastern Daily Press

And the back page of the Eastern Daily Press, external today looks like this:

Image source, Eastern Daily Press

Jay Lawrence
BBC Radio Norfolk

Image source, Getty Images

Norwich City head coach Daniel Farke says he'll be taking tonight's trip to Brentford as seriously as any Championship game.

The Canaries take on the Bees at Griffin Park in the third round of the League Cup. City had their first away win of the season on Saturday, a 1-0 victory at Sheffield United.

Promotion, or avoiding relegation, has always been the sole focus for Norwich City teams in recent years, but Farke says the drama of cup football is worth getting excited about.

"I'm used to spending a lot of attention on cup games... I like the situation of the do-or-die game and the cup games and the cup runs.

"You can't have a draw, either you win and everything's great or you lose you're disappointed."

The East of England Ambulance Service Trust (EEAST) spent more than £14m on hiring private ambulance firms last year up from £6.6m in the year before, according to figures obtained by the Press Association through Freedom of Information requests.

Alan Lofthouse from the union Unison said: "The public shouldn't be concerned about the people attending them, because if they're paramedics, they're registered along with every other paramedic.

"The public purse is going to paying the profits for a company that's providing ambulance services rather than being invested back in better training and better working conditions for staff."

Kevin Brown, director of service delivery at the EEAST, said there are a number of reasons for the increase: "Over the last two years we've recruited 650 additional staff into the trust.

"Clearly many of our new staff needed to be trained, it takes three years to train a paramedic and there are times where those people need to be undertaking that training and that leaves us with capacity gaps.

"This is why last year our spend significantly increased."

Andrew Sinclair
BBC Look East political correspondent

Image source, Graham Eva

The Liberal Democrat leader Sir Vince Cable will "reach out" to voters in heavy Brexit supporting regions like ours when he delivers his party conference speech this afternoon.

I'm told the tone will be more respectful and less strident in an attempt to try to win leave supporting voters round to the Lib Dems' argument for a referendum on the final Brexit deal.

He will also talk about issues like education and the NHS to show the Lib Dems are more than a single issue party.

The change in tone follows concerns from party campaigners in our region that the Lib Dems' anger over last year's referendum was driving away leave supporters.

In a magazine article this month Norfolk MP Norman Lamb warned the party that "we have come across to many natural supporters as arrogantly dismissing their views".

Lib Dem sources tell me that Sir Vince has talked to Mr Lamb while preparing his speech.

But there will be no change in the party's anti-Brexit policy so it will be interesting to see if today's speech will really win over any voters in our part of the world.