Why do Everton miss out on their first-choice transfer targets?

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We have been getting plenty of questions from you via our 'Ask about Everton' form about transfer business, particularly on why the Blues so often seem to miss out on their first-choice targets to rivals, and whether that reflects how players view the club right now.

The first thing to point out is that Everton have secured transfer targets that were high on manager David Moyes' wanted list, such as Jack Grealish, Kiernan Dewsbury-Hall and Tyler Dibliing, who will shortly arrive from Southampton. It is a bit harsh to suggest they regularly miss out.

I think one of the major factors against them when they have gone in for players this summer - and sources say they have targeted some very high-profile figures - is that so many clubs in the Premier League can offer European football.

They were interested in Lyon's Belgian winger Malick Fofana, but he believes he may yet attract a big club playing in Europe this season.

Moyes also made a pitch to Liam Delap when he left Ipswich Town, but reality suggested that with a number of clubs interested, he would go elsewhere. He eventually joined Chelsea, who are, of course, in the Champions League.

Everton thought they had a deal in place for Fulham right-back Kenny Tete, only for him to stay at Craven Cottage when he was offered an improved contract.

They are still in the market for a right-back and a defensive midfield player, so expect more activity before the deadline.

But if you want to pinpoint one particular reason targets have gone elsewhere, it is that Everton have not been able to offer the lure of European football.

I certainly would not regard Everton as an unfashionable club, especially with ambitious new owners The Friedkin Group and a magnificent new stadium on the Mersey waterfront.

And, as we have seen with other clubs - even those who are in Europe - it is often very difficult to secure first-choice transfer targets.

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