Impressive Motherwell scored a late equaliser to deny Russell Martin a winning league start and ensure Rangers dropped points on the opening day for the third Scottish Premiership season in a row.
Emmanuel Longelo's low strike with three minutes left was just reward for an inspired second-half display by Jens Berthel Askou's new side, and left Martin enraged by some of his players' underwhelming efforts.
James Tavernier's early opener for Rangers came at the expense of an error by home captain Paul McGinn, who needlessly conceded a corner which was nodded low past Calum Ward by the Ibrox skipper.
In a game littered with cheap concession of possession and some careless risk-taking, momentum shifted considerably after the break, with Rangers looking increasingly leggy after their midweek exertions against Panathinaikos.
Elijah Just somehow contrived to divert a header off target after a pacy delivery from Callum Slattery, Apostolos Stamatelopoulos almost broke clear, and McGinn nearly atoned for his earlier mistake, but was denied by Jack Butland.
Stamatelopoulos then nodded just over after an excellent stand-up to the back post from Just. Close but not close enough.
The reward came in dramatic fashion, though, when Just chested the ball into Longelo's path and he smashed the ball low past Butland.
A point, in truth, was the least Motherwell deserved with substitute Tom Sparrow close to a sensational winner deep into stoppage time.