Palermo use Manchester as away kit launchpublished at 17:13 25 July
Mike Minay
BBC Radio Manchester reporter
Clubs love a kit launch. What fancy pattern will we see? Who's going to model it? Can we get a rapper to bring a lyrical thread to the cotton threads?
Can they really tap into the history of a club? Manchester City this year have gone down the '0161' dialling code route.
But City Football Group sister club Palermo have chosen to launch their away strip in Manchester!
The home kit, or 'chapter one' as it was in the launch video, was debuted in New York and now 'chapter two' - the away kit - is told in a love story across Manchester.
'This is where I belong' tells the story of two English Palmero fans who's relationship is told across the city from St Peter's Square to the Northern Quarter.
Palermo are currently in Manchester training at the City Football Academy and will debut the black away shirt in a friendly against Leicester City on Friday in Chesterfield.
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