'Check the facts before protesting'published at 15:49 Greenwich Mean Time 5 February 2016
Football
Juliette Ferrington
BBC Radio 5 live
Liverpool chief executive Ian Ayre has been speaking about the planned Anfield walk-out in protest against ticket prices this weekend: "I respect everyone's right to do what they think is right but for every fan thinking about that I would say 'have a look at the facts'.
"You might be walking out for something you're not quite understanding.
"If people want to leave after 77 minutes that is disappointing but it shouldn't be because they feel the prices are wrong as there is something for everyone in there.
"If someone sits in a certain position where there is a £77 ticket next season but can't afford it we will have another option for them. There is something for everyone, no-one is being priced out of the stadium.
"There is a seat for everyone at the right price. That is the thing to look at before you take that type of action and walk out. It can only be damaging to Liverpool if we have got it wrong and someone can define right and wrong in different ways."