'The market has gone mental'published at 15:10 British Summer Time 10 August 2016
West Ham midfielder Mark Noble has been speaking to BBC Sport today at the Premier League media launch day.
He was asked if it is hard to adjust to playing at the London Stadium, rather than Upton Park.
"Yeah it is, but you’ve got to adjust quick because you’ve got to pick up points.
"After last season everyone’s now thinking that we’re going to have a great season. Hopefully we are, we’ve made some good signings but so has everyone, the market’s gone absolutely mental now.
"West Ham’s a big football club now, we’ve been all around the world in pre-season so the brand’s getting out there.
"You’ve probably got top 10 places that will be a complete mix up. You’ve got Leicester then the big six, now Spurs are included in that, and you’ve got teams like us, Southampton, Everton – it’s going to be a tough, tough league this year."