Postpublished at 08:17 Greenwich Mean Time 31 January 2017
Morning. How are you feeling? Excited? Nervous? Or simply preparing yourself for a crushing disappointment?
Whatever you go through, BBC Sport will be with you every step of the way.
Summary
Transfer deadline closed in England and Scotland
Brentford striker Hogan joins Villa - fee could reach £12m
Liverpool's Mamadou Sakho set to join Crystal Palace on loan
Saints sign Italy striker Gabbiadini for reported £14m
Burnley sign Robbie Brady for club record - more than £10.5m
Watford striker Ighalo joins Chinese side Changchun Yatai for £20m
Postpublished at 08:17 Greenwich Mean Time 31 January 2017
Postpublished at 08:15 Greenwich Mean Time 31 January 2017
Yep, it's deadline day. When football fans get their hopes up and, for most of us, have them punctured like a cigar in an inflatable chair.
We'll stay up late, we'll hear every rumour, we'll watch message boards and Twitter like our lives depend on it.
Then, come tomorrow morning we'll think "I can't believe we ended up with him".
Postpublished at 08:13 Greenwich Mean Time 31 January 2017
Finally, the reveal. Christmas Day. In football's case, 1 February.
Some fans will be delighted with their presents, no matter what they cost. They can see many years of use and enjoyment ahead of them.
Others will be satisfied. It's not quite what they wanted, but money was tight and the gift you really desired was snapped up by the super-rich or uber-organised.
And then there's the downright disappointed - incredulous at what they've been left with, unable to see how it will do them any good, seeing only a future gathering dust. It's just a case of waiting for the shops to re-open so you can get an exchange.
Image source, Getty ImagesPostpublished at 08:10 Greenwich Mean Time 31 January 2017
And then there are those in a blind panic.
They run from shop to shop, interested in anything that is available whether they want it or not, desperately hoping they can fashion it into gift that someone, anyone, will appreciate.
Image source, Getty ImagesPostpublished at 08:07 Greenwich Mean Time 31 January 2017
Those with more money than sense will pay massively over the odds for what they think is a special last-minute gift, especially if it is hard to find or in short supply. To them, value for money is something you only get with a coupon.
Image source, GetPostpublished at 08:06 Greenwich Mean Time 31 January 2017
And there are those who have no plans, no idea what they want, need, or where to get it.
They fall into two categories...
Postpublished at 08:04 Greenwich Mean Time 31 January 2017
There are those who haven't finished their shopping, but they know what they need and where to get it. A quick pop to the shops, in and out, no fuss. Back in time for lunch.
Postpublished at 08:03 Greenwich Mean Time 31 January 2017
There are those who got their shopping out of the way nice and early. They are happy with what they've got. There's no need for them to rush out and panic buy. They are sitting at home with a smug smile on their face, a glass of sherry in their hand and Elf on the telly.
Image source, Getty ImagesPostpublished at 08:00 Greenwich Mean Time 31 January 2017
If the January transfer window is football's equivalent of Christmas shopping, then deadline day is very definitely Christmas eve.
Image source, Getty Images