Police launch bid to tackle child abusepublished at 10:41 British Summer Time 8 May 2017
Adam Jinkerson
BBC Local Live
Six police forces across the East of England are launching a new campaign aimed at tackling online viewing of child sexual abuse images.
Operation NetSafe is a joint venture between the police and child protection charity, The Lucy Faithfull Foundation.
In February, BBC research found the number of suspected online child sex offenders identified in the East had nearly trebled in three years.
The operation will try to deter potential offenders in Norfolk, Suffolk, Cambridgeshire, Essex, Bedfordshire and Hertfordshire, by raising awareness of the severe consequences for those who view such images.
It also aims to hammer home that these victims are real children who are being abused.
Simon Bailey, National Police Chiefs' Council lead for child protection, said forces were dealing with "an unprecedented volume of child sexual abuse reports".
"Child sexual abuse is a crime and so is possessing images of that abuse.
"Often offenders convince themselves that as the images already exist there isn't a victim as they don’t have direct contact with the children or young people involved. But these children were abused and exploited to make these images."
In just one year more than 1,800 people across Eastern England sought help to stop looking at child abuse images via the Lucy Faithfull Foundation's "Stop it Now!" helpline, the charity said.