Evanilson celebratesImage source, Getty Images
Image caption,

Brazilian striker Evanilson joined Bournemouth from Porto in a club record £40.2m deal

Bournemouth claimed a comfortable Premier League victory over south-coast rivals Southampton, whose dismal start to the campaign continued at Vitality Stadium.

The result lifts Bournemouth up to 11th in the table and the outcome rarely looked in doubt after club record signing Evanilson set the Cherries on their way - the Brazil forward reacting sharply to Marcus Tavernier’s quickly taken free-kick to prod the ball past Saints goalkeeper Aaron Ramsdale.

From that point Andoni Iraola’s side took full control against a Southampton team who are 19th, with just a solitary point to show from their first six games of the season.

With Lewis Cook and Ryan Christie dominating in midfield, the hosts doubled their lead.

Antoine Semenyo charged down the right and cut the ball back to Cook, whose placed effort deflected off his own team-mate Dango Ouattara to completely deceive Ramsdale, as it diverted into the bottom right corner.

As Russell Martin’s Southampton side struggled to hold on to possession, and at times caused their own problems in defence, the hosts deservedly added a third.

Ghana winger Semenyo tormented several watching defenders before drilling a low effort into the left corner from the edge of the box.

While the game was effectively over as a contest at the break, Southampton did improve in the second period after the half-time introduction of Ross Stewart, Ben Brereton Diaz and Joe Aribo.

But, while Taylor Harwood-Bellis nodded home Mateus Fernandes' delivery from the left, it proved little more than a consolation for the visitors.

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Media caption,

Bournemouth 3-1 Southampton: Everybody deserved this result tonight - Elphick

Semenyo stars against charitable Saints

As well as Bournemouth played to establish and extend their early advantage, they were also aided considerably by some naive and charitable Southampton defending.

And given that has been a recurring theme of Saints' return to the top flight after a one-year absence, it is only likely to add to the pressure on Martin.

Not only have his side managed a meagre three goals this term - the lowest in the Premier League - only Everton and Wolves have conceded more than the 12 goals they have shipped to date.

Harwood-Bellis was caught on his heels for Bournemouth's opener, with several of his team-mates not even facing the ball, let alone positioning themselves to prevent Tavernier's lofted delivery.

The visitors were also far too passive when dealing with Bournemouth's second and third goals.

Five defenders obscured Ramsdale's view but did little to get out to block Cook’s initial effort for the second, while the elusive Semenyo - a threat all game - was allowed to turn one way and then another by four Saints players before dispatching an effort that travelled through the legs of Harwood-Bellis on its way into the net.

Bournemouth will hope to use this performance and result as a stepping stone to better things when they travel to Leicester on Saturday (15:00 BST), with Iraola set to be back in the dugout after serving a touchline ban.

However, Southampton go to title hopefuls Arsenal with the daunting task of trying to arrest the form that has brought their joint worst ever start to a league campaign - they also one point at the same stage in 1998-99 in the top-flight, and stayed up.

Media caption,

Bournemouth 3-1 Southampton: Russell Martin - first half performance really hurt me

Player of the match

Number: 24 A. Semenyo
Average rating 8.14
Number: 24 A. Semenyo
Average Rating: 8.14
Number: 9 Evanilson
Average Rating: 7.64
Number: 4 L. Cook
Average Rating: 7.51
Number: 16 M. Tavernier
Average Rating: 7.32
Number: 11 D. Ouattara
Average Rating: 7.30
Number: 10 R. Christie
Average Rating: 7.09
Number: 27 I. Zabarnyi
Average Rating: 6.98
Number: 19 J. Kluivert
Average Rating: 6.74
Number: 5 M. Senesi
Average Rating: 6.72
Number: 15 A. Smith
Average Rating: 6.67
Number: 3 M. Kerkez
Average Rating: 6.64
Number: 17 L. Sinisterra
Average Rating: 6.49
Number: 26 E. Ünal
Average Rating: 6.43
Number: 8 A. Scott
Average Rating: 6.26
Number: 13 Kepa
Average Rating: 6.09

After the opportunity to rate players has closed, the score displayed represents the average from all the submissions by BBC Sport users.