'Why do we have to sell ourselves?'published at 14:32 Greenwich Mean Time
Bournemouth v Nottingham Forest (Sat, 15:00 GMT)
Nottingham Forest boss Nuno Espirito Santo on whether perception has changed on the club and how it can sell itself to new players with their success this season: "It is the other way around. Why do we have to sell ourselves? We are a good club. We are a good club for players. The environment. We have all the facilities that we can give to players to improve. We are improving, growing and trying to get better. This is how it is.
On the culture of the club: "The culture of the club is what the club has made so many years ago in the 70s and 80s. This is the culture of the club. This is what our fans dream of and we have to work very, very hard because it is really difficult to repeat that. The culture is Forest."