'Sir Bobby - the legend that binds us'published at 19:33 Greenwich Mean Time 3 March 2020
West Brom v Newcastle (20:00 GMT)
Alistair Magowan
BBC Sport at The Hawthorns
There's a great piece in this evening's matchday programme, which is a reprint of West Brom's FA Cup fifth-round tie against Newcastle in 1954, about the man who will "forever bind the two clubs together".
That is, of course, Sir Bobby Robson, who famously managed his hometown club Newcastle and played for West Brom for six seasons after arriving in 1955.
Robson, never a man to be lost for words, was perhaps inspired by the Baggies manager at the time, Vic Buckingham. "In his team talks, he would advise us to go 'la-di-dah-di-dah-BONK' which was his way of telling us to create purposeful passing movements and end it with a goal," Robson said.
"He would always get the bonk in there, just in case we forgot. There had to be a sting in the tail."
Football: It's a universal language!